Mass Communication Research Meets Consumer Health Informatics

Date: December 15, 2005 Time: (All day)
Event Type: Lecture

Consumer health informatics gains a multidimensional quality by adding some conceptual ideas and operational methods
derived from mass communication research. The presentation illustrates how consumer health informatics' conceptual vision
is enhanced by turning to mass communication scholarship. The lecture also notes how the adoption of grounded variables
and instruments from mass communication research enriches a consumer evaluation of Genetics Home Reference.