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Audiovisual Program and Development Branch
The Audiovisual Program Development Branch (APDB) conducts media development for LHNCBC’s research, development, and demonstration projects; provides consultation and materials development for NLM information programs; and engineers technical improvements for media production. Most significantly, APDB provides high quality video, audio, imaging, and graphics materials for LHNCBC’s research and demonstration projects, often collaborating on initial project conception, implementation, and final evaluation. Ever increasingly and in support of NLM’s outreach mission to the public, patients, and families, APDB provides consultation and materials development including optical media technologies and teleconferencing, graphics, video, and audio materials for information programs. In continuing to create cutting-edge multimedia materials, the staff pursues and creates technical improvements in media production through the use of ever-evolving technologies like high definition video, image and video compression, three dimensional computer graphics, animation techniques, and photorealistic rendering methods. APDB’s work is crucial for fulfilling the LHNCBC’s goal of improving access to high quality biomedical information and multimedia visualization in support of NLM’s mission to disseminate the rapidly growing progress of biomedical science worldwide.